one chocolate bar's journey to share real chocolate with the world...
In a humble Toronto kitchen, a little chocolate bar named Chad stood up and announced,
"I want chachalate!"
His little voice pronounced it as CHA-CHA-LIT.
Chad didn’t want just any regular chocolate from the grocery store though, so he decided to make his own.
Being a chocolate bar himself, he knew that every cocoa bean has a different personality, and if given the right care and attention, he could make their fruity flavours shine like no other chocolate bar you’ve had before!
With a tiny spatula in hand, Chad sourced the most amazing cocoa beans from around the world.
He then found and built some machines (turns out he’s really handy!) to sort, crack, winnow (remove the shell from the nibs), grind, refine, conch, temper, and mould. Phew.
He didn’t realize how much work it was to make a chocolate bar, but it was all worthwhile when he saw first-hand how a piece of chocolate was able to bring a smile to everyone’s faces.
Chad’s working on becoming his best chocolate-y self and to bring out everyone’s inner (discerning) child. Soon, you’ll be yelling, “I want chachalate!” with him.
In his free time, you’ll find Chad watching his favorite movie, practicing his photography skills, or training for his next adventure.
real fruity. real tasty. real chocolate.